The Future of the Book

Amazon’s digital book initiative: paying by the page

By posted at 8:41 pm on November 3, 2005 0

As Google stokes controversy with its Google Print service, Amazon has unveiled its own digital book offering, one that’s sure to make the publishers happy. Amazon is launching two services, Amazon Pages and Amazon Upgrade. According to an AP story on the new products:

With its new Amazon Pages service, Amazon.com Inc. plans to let customers to buy portions of a book – even just one page – for online viewing. A second program, Amazon Upgrade, will offer full online access when a traditional text is purchased. Both services are expected to begin next year.

CEO Jeff Bezos shared some addition details as well:

For Amazon Pages … the cost for most books would be a few cents per page, although readers would likely be charged more for specialized reference works. Under Amazon Upgrade, anybody purchasing a paper book could also look at the entire text online, at any time, for a “small” additional charge, Bezos said. For instance, a $20 book might cost an extra $1.99.

And Bezos offered up a quote that was most certainly directed at Google’s recent run ins with publishers: “We see this as a win-win-win situation: good for readers, good for publishers and good for authors.” The story is also filled with positive comments from different publishers and an Authors Guild representative. Random House released a statement saying it plans to “work with online booksellers, search engines, entertainment portals and other appropriate vendors to offer the contents of its books to consumers for online viewing on a pay-per-page-view basis.”

So, it seems to me that a showdown between Amazon and Google may be shaping up in the digital books market. Will publishers opt out of Google Print en masse and back Amazon, who, in their eyes, seems to be offering a more secure revenue stream? More importantly, are people ready to pay for books by the page, and will they turn their backs on Amazon for trying to spoil Google’s free books party?

Meanwhile, at the Official Google Blog, the Googlers are extolling the virtues of the public domain books that have recently been made available at Google Print. The post links to a number of searches that show some of the breadth of material that is now available at Google Print. Note that they are positioning this as “Preserving Public Domain Books.”

Previously: The publishers’ big blunder

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