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Hardcover or Paperback?

By posted at 4:11 pm on September 19, 2004 0

In a post last December, I briefly explained why books first come out in hardcover and then, nine to eighteen months later, they come out in cheaper paperback versions. This has become a standard in the book industry, and as a result, some readers, myself included, are leery of books that come out in paperback first without ever being released in a hardcover edition. “What is wrong with this book,” I think to myself, “that the publisher didn’t want to release it as a hardcover?” At the same time, many readers, including myself, are frustrated that the book industry is so rigid like this, and that it is so expensive to purchase a brand new book. Laura Miller in the Times Sunday Book Review goes over many reasons why the current setup is counter-intuitive, including this one: “riskier books rely heavily on reviews and other media coverage to attract readers, but the reviews appear when the books are new. By the time the books show up as affordable paperbacks, the spotlight has moved on.” Miller wonders if the industry’s rigid selling strategy might be thawing, and she points to David Mitchell’s popular new book Cloud Atlas, recently released as a paperback original, as a sign. Read the column here.

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