Bribing the Retail Set

May 10, 2004 | 4 books mentioned 2 min read

I was rather astounded by this article in The Guardian today about publishers taking retailers on lavish trips to promote their latest books: to Pompeii for Robert Harris’ Pompeii, to New York for Hillary Clinton’s Living History, and to Madrid for David Beckham’s Beckham aka My Side. Before I get into how unsavory this practice is, can I first say that if such thing are going on, why was I never invited on an overseas publicity junket to promote a bestselling book? In fact, I must admit that before today I had never heard of this practice in the publishing world. In the film industry, pushover movie reviewers are routinely wined and dined in exchange for positive press, but I never noticed the general manager of my store jetting off on an all expenses paid trip to Pompeii. Of course, it’s possible that such perks are reserved for the folks who make the decisions at the big chains. A happy regional VP translates to prominent displays in 300 stores and a frontlist order of 30,000 copies. Then again, perhaps this is more of a British phenomenon than an American one. The odd thing, to me, is why bother spending all that money on a book that is already going to have prominent placement due to public interest. This is what those midlist authors are bemoaning when they say there’s not enough publicity money to go around.

Back to Virginia

I was born in Albemarle County, I returned their for four years of college at the University of Virginia, and I’ll be heading back there again this summer for my wedding. But it’s more than all the history that I have there that makes it a special place for me. It’s beautiful country, peaceful, serene, and full of history. And for those who share my feelings on Albemarle County, there is now a lovely coffee table book about the place called Albemarle: A Story of Landscape and American Identity. Here are some sample pages.

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created and edits The Millions. He is co-editor of the collection of essays The Late American Novel: Writers on the Future of Books, called "funny, poignant, relentlessly thought-provoking" by The Atlantic. He and his family live in New Jersey. If you'd like to correspond, please don't hesitate to email.

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