Quick Hits

Summer = New = Money

By posted at 11:48 pm on June 30, 2003 0

It’s officially been summer for coming up on two weeks, which means that, in accordance with typical publishing and bookselling practices, near the front of the bookstore there will be stacks of books by new and unknown authors all vying to become this summer’s “breakout hit.” Last year the winner of the “breakout hit” lottery was won by Alice Sebold whose book, The Lovely Bones, was much purchased and enjoyed by the majority and vehemently despised by the minority of readers who are not willing to shut off the part of the brain that determines what is tasteful and what is not. What’s funny about this way of selling books is that every bookstore that you walk into will try to make its customers think that their staff personally discovered these new authors and that the customers are among the lucky first few to enjoy these newcomers. In reality, the candidates for “breakout hit” are chosen months in advance by the publishing companies and aggressively marketed much in the same way that one would market a film. In a sense The Lovely Bones is not very different from The Hulk. In my opinion this year’s winner has already been declared: Dan Brown’s The Da Vinci Code is already the book that recreational readers ask for by name when looking for a summer reading distraction. This non-threateningly clever, historical thriller acheived success in a couple of ways. First, like all of the other “breakout hit” candidates it is engagingly written and also contains a “hook,” in this case the idea is that embedded within da Vinci’s famous artwork are hidden clues that can solve a present day murder mystery while at the same time unravelling some of humanity’s great unsolved conundrums. Very Indiana Jones. Secondly, in the weeks leading up to the release of The Da Vinci Code, Doubleday reps blitzed bookstores to talk up the book, hand out advance copies, and put up teaser posters. Finally Doubleday’s publicists were able to get the book mentioned in all the weekly newsmags and grocery store aisle gossip rags. Voila! Breakout hit… There are lots of books sitting on either side of The Da Vinci Code on the “breakout hit” display, all are almost as heavily marketed but some might be a bit more rewarding: The Curious Incident of the Dog in the Night-Time by Mark Haddon is narrated by a 15 year old autistic math savant who thinks he is Sherlock Holmes and tries to find out who murdered his neighbor’s dog. Liars and Saints by Maile Meloy is an example of what a multi-generational saga can look like when written by a young writer. Bangkok 8 is a debut by John Burdett. This one is perfect for those who like thrillers in exotic locals. (In this case, a U.S. Marine is dead in Thailand. Great cover art, too). Finally, Benjamin Cavell’s Rumble, Young Man, Rumble and Sherman Alexie’s Ten Little Indians are two much lauded short story collections. Bye now…

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